Coffee Beans Smell Perfume. At its most basic aroma is the smell of coffee, but it is not just the scent; We’re going to dispel the coffee bean myth and explore how scent marketing is actually a fragrance retailer’s secret weapon.
Psychologist alexis grosofsky, from beloit college in wisconsin, u.s. Coffee beans are usually used for clearing the nasal palate for those who want to smell different perfumes before buying them. This fragrance entices consumers to coffee houses and what you would smell after opening a freshly ground bag of coffee.
