Elasticity Coffee. If coffee became extremely expensive, people might switch to tea. Base on the above theory about income elasticity, coffee will be in the positive income elasticity segment.

Luxuries have more of price elasticity because luxuries are not considered to be something needed to survive. The price of a cup of coffee increases by $0.20, consumers might decide to instead buy tea of coffee. Here, the rise in price offsets the decline in consumption.


