Philosophy Coffee. — research — branding + positioning — logo, corporate identity — copywriting — tone of voice — brandbook. Their coffee philosophy was to use it as a practice aid.
Having said that, it’s still a great little book that gives a fascinating insight into coffee’s journey from ethiopia via yemen, london, italy and america to. It added to my philosophy of coffee as a centering, pleasurable, rewarding ritual. Filosofi kopi tumbuh kembang sebagai sebuah ekosistem.


