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Fair Trade Case Study Coffee. The specialty coffee industry responded by scaling up several sustainable coffee certification programs, including fair trade. In this context fair trade becomes a case worthy of investigation in its own right, and also a vehicle for understanding the broader incipient pursuit of a fundamentally different form of globalization.

The global exchange had three main arguments: Nico roozen and frans van der hoff had a vision to implement a fair trade business that would increase not only. By failing to address these problems, industry confidence in fair trade coffee is slipping.